How to Develop a Brand in China
How to Develop a Brand in China Not too long ago was it that there were only few “global” brands. But now the barriers to international trade have lowered, and more and more small and medium-sized businesses can see “compete on an international scale” as a realistic goal – and achieve international success. So, you […]
Toys Market in China
China is the World’s Largest Toys market China has taken the place as the world’s largest toy maker and exporter in recent years. There are over 1300 large-scale toy manufacturers in China which are responsible for producing nearly three-quarters of total toys in the world. The major manufacturing and export bases of toys in China are […]
China Anti-Smoking Laws
China Anti-Smoking Laws Smoking Ban in the Chinese Capital to Move Forward The Beijing Municipal Government has recently vowed anti-smoking laws to ban smoking in all indoor public venues, workplace, and public transport vehicles in a new anti-smoking bill. Lawmakers in Beijing have taken a stand against smoking in public spaces in an attempt […]
Market of chocolate in China
For more information and insights on China’s market, follow us on LinkedIn and on Wechat by scanning the QR code below Market of chocolate in China Chocolate has been considered as an exotic product to Chinese consumers until 1970’s. Segregated for decades from the global market and brands, China shaped up to be the pivotal market for the […]
Forecast China Market
Forecast China Market Mapping China’s middle class China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions Chinese into eager consumers of everything from luxury bags to cars. The explosive growth of China’s emerging middle class has brought sweeping economic change and social transformation—and it’s not over yet. Driven […]
China cosmetic market
China cosmetic market Beauty market is booming in China China cosmetic market growth has been accelerating for the past few years with increasing demand for high-quality foreign cosmetics. Retail sales in the industry has been increasing over previous years, doubling from RMB88.9 billion in 2010 to RMB162.5 billion in 2013. Skin-care and make-up products are […]
Optimising Your Wechat Marketing in China
Optimising Your Wechat Marketing in China Any company with an SNS marketing strategy in China need to incorporate WeChat (known as Weixin in Chinese). WeChat has 788 million users active every month, an increasing presence overseas, and concerted efforts to spread the use of the app to countries like India and Brazil. Projections suggest it will […]
How to sell to Chinese Women on the cosmetic market
How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]
Market report (2/2) : MOOC in China
Marketing environment analysis of MOOC in China Considering the market potentials for MOOC in China, it is suggested that managers look into the macro-environment forces which exert influence on the business. The rising public expectations of higher education institutions push universities to come out with a more effective teaching-mix to enhance the quality of education. […]
Paper market in China
Paper market in China Rapid growth and intermittent slowdown in paper industry The paper industry in China hasn’t changed much and has barely been affected by its industrial reform and open-up of the 1980s and early 1990s. According to statistics shown in 1999, total output volume of paper and paper board in the paper market […]
International brands in China and the Double 11
International brands in China and the Double 11 The British Boxing Day and the American Black Friday were considered are the stars of the e-commerce sales events worldwide but it seems China stole the limelight from the western countries when it comes to e-commerce the biggest sales of an e-commerce with the “Double 11”, the […]
Aluminum market in China
The Aluminum market in China Domestic demand on aluminum market in China is booming China is the world’s largest producer and consumer of aluminum. It comes as no surprise since China almost plays a significant and decisive role in a range of commodities worldwide. Driven by large-scale urbanization, transportation and increasing population as well as […]