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Our client is a European leading company in the production of viscose fibres which are used across a wide range of industries from textile to feminine hygiene. Due to a successful global expansion, the company wants to enter the Chinese market.
As part of its international expansion plan, the client reached out to Daxue Consulting to acquire China’s tampon market overview including insights of key players and consumers.
To get the full understanding and scope of China’s tampon market, we divided our research into two steps:
Step 1: Market overview
Step 2: Consumer insights
The main objective of this step was to acquire a tampon market overview including size, growth and trends, brand and product segmentation as well as a deep-dive into key players’ procurement strategies to understand whether the Chinese sustainable tampon market is relevant and attractive for clients’ products.
In addition to thorough desk research, we carried out in-depth interviews with market insiders but also scrapped online sales data from key e-commerce platforms.
We delivered our key findings to the client, including market overview, key players analysis, sales data on tampons on key e-commerce platforms, consumption trends, barriers, and consumer insights, and equipped our client with go-to recommendations for the next steps in the Chinese market.
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