Luxury China

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Luxury goods market in China
11Jul

Luxury goods market in China

Luxury goods market in China: Optimistic Prospects? The potential of luxury goods market in China It is predicted that China will account for about 20%, and ¥180 billion luxury sales in the world in the year of 2011. Even during the global recession, sales of luxury goods in China mainland increased by 16%, reaching nearly […]

15Jan

Gift box industry in China

Gift box industry in China Economic growth and new consumer behavior and preference Over the past decades of reform and opening up policy China has achieved remarkable economic success with continuously going strong GDP increase and average income growth of its people.  China’s industrialization and urbanization took its economy to another level, converting large population […]

China Market analysis: China Lipstick market
05Dec

China Market analysis: China Lipstick market

China Market analysis: Lipstick market China lipstick market is one of the growing markets directly taking advantage of the growth of Chinese middle class power income and the rise of beauty and personal care. PEST analysis China China Political context The thorough law and multipartite superintendents from government will make sure the stable developing of […]

Branding: Chinese luxury watch market
31Oct

Branding: Chinese luxury watch market

Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]

Market analysis of the Chinese perfume market
23Sep

Market analysis of the Chinese perfume market

Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market.  Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]

Market research: Second hand luxury market in China
05Sep

Market research: Second hand luxury market in China

Market research: Second hand luxury market in China The Second hand luxury market in China is still in its early stages, but is showing signs of huge growth potential. In 2013, the market was valued at about RMB 3 billion, benefiting from a 30% annual growth rate. That year, there were 823 second-hand luxury shops in the […]

How to approach Perfume market in China
29Jul

How to approach Perfume market in China

How to approach Perfume market in China To understand the current perfume market in China, one must first understand China’s history. Perfume was very present in China’s culture during its imperial years, all the way up to the 1920s and 30s. It was associated with royalty and wealth, and many perfumes were produced locally, especially […]

Retail of Wine in China
15Apr

Retail of Wine in China

Wine’s culture is still emerging in China According to a popular industry report, the scale of retail of wine in China is about 60 billion to 70 billion yuan. In 2013, it was expected to exceed 90 billion yuan, and an optimistic estimate says that it may reach 200 billion yuan in five years. The […]

What are the differences between Chinese and Western consumers for luxury goods?
14Mar

What are the differences between Chinese and Western consumers for luxury goods?

A substantial growth in China’s luxyry goods market mainly thanks to young consumers China is the second largest country in terms of luxury goods consumption after Japan. By March 2011, the total amount of its consumption has reached 107 billion U.S dollars, accounting for 27.5% of the global luxury goods market.  It seems that the […]

07Aug

Research on Luxury In China

China, with its 1.4 billion people and its economy which continues to grow, is a luxurious choice for major international brands. Their targets continue to grow with the increase of the middle classes purchasing power, and they also benefit from the compulsive attraction of Chinese for upscale products to gradually conquer the China. This is […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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