Luxury China

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International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
28Dec

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting

Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]

Online luxury in China: how brands can leverage these channels | Daxue Consulting
23Aug

Online luxury in China: how brands can leverage these channels | Daxue Consulting

The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Expected to make up to 40% of global luxury spending by 2024, Chinese consumers are becoming increasingly more important to luxury brands. In particular, with the rising purchasing power of […]

Branding Strategy: Fast Fashion in China
09Sep

Branding Strategy: Fast Fashion in China

Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each season’s international designer shows. Fast fashion in China has strong attractiveness for young citizens The appeal of fast fashion in China is undeniable for the […]

Brand focus: L’Oreal China
31Aug

Brand focus: L’Oreal China

L’Oreal, the world’s largest cosmetic company, entered China market in 1997.  Since then, L’Oreal China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, charting 17.3% of market share in 2012. With the firm’s high-end brands such as Lancôme, YSL, Shu Uemura, L’Oreal is making the most out of […]

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