The Chinese Daigou industry explained | The future of surrogate shopping in China
Daigou (代购) is a form of surrogate shopping in China as a means to receive cheaper luxury goods from duty free shops and foreign countries. Along with the growth in tourism, the luxury market, and increased disposable income, the Daigou market in China has developed rapidly in the past ten years. Until 2014, the market […]
Black pearl for the masses: The caviar market in China finding ground just behind production’s explosive growth
Ever since 2006, the first home-made can of caviar has triggered a hyper-growth of caviar production in China. Within two decades, China’s caviar industry witnessed an incredible escalation from 0.7 tons to 135 tons a year, a nearly 200% growth in the total amount produced. Accredited by United Nations Food and Agriculture Organization (FAO) statistics […]
Fashion Industry in China: Analysis of the world’s largest fashion market
Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]
Personalization and customization in China: Is it worth the effort and how to create a campaign
China is on the path to becoming the largest luxury market in the world. According to a McKinsey report, China will contribute 40% of the world’s consumption of luxury goods by 2025, and it has already become the biggest market for many luxury brands. At the same time, foreign apparel brands have been expanding rapidly […]
How the Chinese luxury market poised to become the largest in the world
According to McKinsey, China will contribute 41% of global luxury consumption by 2025. The Chinese luxury market is now vital for many European brands. Since its explosion in the 1990s, the sector continues to grow and is poised to become the first in the world. Recent events like the coronavirus pandemic or technological improvement in […]
Streetwear in China: hip-hop influence and form of expression for the Chinese youth
Streetwear in China has colorfully and poetically blossomed among gen Z with the help of hip-hop culture, national pride and a need for individual expression. US skate culture plays an important role in this movement, making streetwear and skatewear more mainstream in China. Social media keeps Chinese youth in tune to emerging trends and cultures. […]
China Paradigm Transcript #106: Creatively multitasking for luxury brands in China
Find here China Paradigm episode 106. In this interview, Matthieu Rochette-Schneider tells us about his top management experience in Asia, Centdegrés business in the local market and creatively multitasking for luxury brands in China. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, China Paradigm. Joining me […]
Second-hand e-commerce in China reaches demand from a new generation of consumers
Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is a stereotype from the last consumer era in China when people were looking for “brand-new”, “luxury” and “possessions”. However, as the economy has matured, growth […]
Westin in China embraces new trends in marketing for upscale hotels
Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]
How Estee Lauder adapted to China with strong e-commerce and R&D
Estee Lauder entered China in 1993. After two decades, Estee Lauder is a well-known high-end cosmetic brand in Chinese customers’ eyes. During the 2018-2019 fiscal year, the sales of the Estee Lauder around the globe broke the record. Notably, Estee Lauder in China, and retail travel channels contributed the most to the brand’s double-digit worldwide […]