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From east to the runway: the irresistible ascent of Chinese designer brands

In recent years, at fashion shows and various events, many domestic and international celebrities have been seen wearing clothing from Chinese fashion brands, and an increasing number of Chinese designer brands are entering the international spotlight. At the 2023 Met Gala red carpet, Cardi B appeared in a specially tailored camellia dress designed by Chinese […]

Sparkling Shift: China’s Diamond Market Evolution and The Rise of Lab-Grown Gems

China’s diamond market has been the world’s second-largest for over a decade. According to Statista, the Chinese diamond jewelry market was valued at approximately USD 8.8 billion in 2022. This article aims to explore the dynamic landscape of China’s jewelry market, specifically emphasising the shifting trends within the diamond sector. Driving forces, such as declining marriage rates, […]

Ralph Lauren’s resonance with China’s 2023 online trends

ralph lauren in china

Ralph Lauren Corporation, the American accessible luxury brand renowned for its polo shirts, entered the Chinese market in 2011, making it a relatively late entrant compared to brands like Louis Vuitton and Chanel. The company achieve a remarkable success among local consumers and, in 2023 Q3, its sales experienced a remarkable surge of over 30% […]

Streetwear in China: how hip-hop and cultural fusion rule the fashion scene

streetwear in china

The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]

Five years later, Dolce & Gabbana in China is still struggling to regain popularity

Dolce & Gabbana, a renowned luxury brand, once enjoyed immense popularity in China. However, their reputation suffered a significant blow following the release of a promotional video that was perceived as insulting and discriminatory. As a result, the brand experienced a substantial loss of customers in the Chinese market. Despite efforts to repair their image […]

China’s luxury e-commerce market: Gen-Z and platforms revolutionizing luxury shopping

online luxury china

With more than 580 million active users, China has become the world’s largest e-commerce market, –driven by its sustainable growth and resilience. Despite the significant impact of the Covid-19 pandemic on various sectors, the market for small luxury goods in China proved to be relatively less affected. The luxury e-commerce industry has experienced rapid development […]

Navigating the winds of change: China’s fashion industry experiences unprecedented growth

China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “State of Fashion 2023” report, a joint effort by BoF and McKinsey, it is projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. […]

Strong competition and constant innovation mark Chinese luxury car market

Since China began to produce cars in 2009, the local automotive market rapidly became the largest in the world, even surpassing the US in terms of sales and production. To this day, Chinese luxury car market is still very profitable, worth more than 160 million USD. In Q1 2022, Chinese car brands accounted for 42.9% of […]