Entering a new market without previous preparation is a leap in the dark due to political risks, cultural differences, foreign exchange volatility and local peculiarities. A market entry strategy provides foreign companies with a roadmap to better understand their target market, available distribution channels, potential competitors, and long-term objectives.
What deliverables will you get from the market entry strategy
External market assessment
- Competitive landscape
- Value chain mapping
- Market trends
- Market sizing
Strategic planning – What to play, how to play
- Identify target markets
- Define value proposition
- Product/service development
- Market differentiation
- Market segmentation
- Operational planing
Actionable roadmap
By combining the gathered data, we will design an actionable roadmap for your first 2 to 3 years in China.
When to opt for market entry services
Market entry services in China are valuable in various scenarios. They are particularly beneficial for businesses expanding into the Chinese market for the first time, navigating a highly competitive landscape, or facing industry disruption.
These services assist in understanding local regulations, identifying suitable partners, and developing a differentiated market entry strategy. Market entry services also ensure compliance with legal requirements and provide insights on market trends and consumer behavior.
By leveraging market entry services, businesses can effectively navigate the complexities of the Chinese market, seize opportunities, and establish a strong presence for sustainable growth.
