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China’s samples economy report

samples economy in china

Product samples are incredibly popular in China, driving the growth of a unique economy that hasn’t seen the same rise in the West due to specific economic factors and consumer preferences.  In China, product samples are evolving from a promotional tactic to a packaging option, as consumers are increasingly willing to buy sample-sized products. This […]

From learning platform to live commerce giant: New Oriental Education’s business turnaround

New Oriental Education

China boasts one of the highest numbers of private schools globally. By 2023, over 33.4% of all educational institutions in China were privately owned, with nearly 16% of the country’s total student population enrolled in these institutions. Among the prominent players in this sector is the “New Oriental Education & Technology Group” (新东方企业网). Established in […]

Tripling sales and halving prices: China’s samples market revolutionizing purchases

In recent years, product samples have increasingly influenced full-size purchases, especially in China’s beauty sector. A recent report from China’s e-commerce giant (京东) and Economic Daily (经济日报) highlights a surge in product sample sales within China’s consumer market. Online sales of sample-sized products in the first half of 2023 are 2.1 times higher than […]

Lego in China: conquering the toy market one block at a time

With almost 300 million kids under the age of 18 in 2023, the Chinese toy market is extremely profitable, and reached a revenue of more than 18.9 billion USD in 2022. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. […]

Neiwai: Empowering women with comfortable lingerie & loungewear

Neiwai is a Chinese lingerie and loungewear brand that was launched in 2012 with the aim of creating apparel that frees wearers’ bodies and minds. Starting as an online retailer, the brand has grown into a well-established brand offering a full range of leisurewear lines. This lingerie brand has over 140 stores covering more than […]