Market Study on: 7up in China
Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola. The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]