Product Placement in China: Why is it bigger than ever?

Product Placement in China Product placement, (embedded Marketing or Brand Integration) consists of promoting products and other services in an indirect manner through TV and Film. In China product placement is high and on the rise, with many marketers opting to promote products through the use of  TV and film as it represents a unique […]

Panda ads and movies

Never say no to panda——Panda Cheese Never Say No to Panda is a 2010 series of television commercials produced in Egypt by Advance Marketing for Arab Dairy, manufacturers of Panda Cheese. The commercials, which feature a giant panda who terrorizes people for not wanting to try the cheese, have become viral Internet hit. The ads […]