An analysis of wine imports in China, is the market shifting from ‘old world’ to ‘new world’?
The wine market in China is growing as consumers develop wine drinking habits, however, consumption remains low compared to developed Western nations. From 2014 to 2018, the Chinese wine market grew by 28%. Yet, by 2019, China’s per-capita wine consumption at only 1.5 liters a person, paling in comparison to Portugal’s 62.1 liters, France’s 50.2 […]
Champagne market in China
Promotion Strategy of Champagne on Domestic Market Champagne importation still booming in China? According to statistics from the Comité Champagne (CIVC), the Chinese mainland has imported a total of 1,633,146 bottles of champagne in 2013, with a decrease of 18.35% over 2012, ranking 15 worldwide. The total imports value is 24,390,461 euros. The same statistics […]