Tripling sales and halving prices: China’s samples market revolutionizing purchases
Product samples have increasingly influenced full-size purchases in recent years, reshaping the Chinese B2C market. The astonishing popularity of sample-sized products has given rise to a thriving samples economy in China which has not seen similar growth in the West. Chinese consumers are increasingly embracing sample-sized shopping, leading to a shift from samples being purely promotional to […]
Beauty standards in China: Navigating changing beauty trends as the economy grows and the society changes
As an abstract term, beauty has been shaped by a variety of cultural and social factors in different times and different countries. When the society changes, beauty standards often change accordingly. Therefore, when exploring the beauty standards in China, we need to illustrate the specific background, including cultural, historical, and other economic elements as Chinese […]
A complete guide to cosmetics distribution channels in China
China’s cosmetic market has not stopped growing in recent years and it is estimated to generate about 495 billion RMB in 2021, vaunting a 15.1% increase from 2020. Nevertheless, China’s per capita consumption of skincare and makeup products is just 1/3 and 1/5 of that boasted by the US and Japan/South Korea respectively, showing a […]
China’s beauty quiz! | China Challenge
Test your knowledge on our new exciting China’s beauty quiz and discover your score out of 10! Ready? Subscribe to our newsletter to keep yourself up-to-date on the Chinese market! [wysija_form id=”7″] For more information on beauty and cosmetics in China, you can either read our related articles: Cosmetics and personal care market in China: […]
Sharing economy meets digital innovation in China’s beauty industry | Daxue Consulting
Beauty booths in China: Fast- beauty dream or reality? From telephone booth to photo booth, lending a private space with a shared product or service is not a new business model. However, a unique cubicle has recently come into sight – the beauty booth in China. The pod with the size of a walk-in closet […]
New Trends of China Beauty and Personal Care Market
This article is a summary of the perspective of views on Beauty products and Personal care in China. The most critical factor is that Chinese women in big cities are crazy about their beauty. And though men in China are still not interested in making themselves look handsome, they are keen on how their wives […]