HEYTEA’s path to buzz in China and beyond through digital marketing and co-branding
Established in Guangdong in 2012, HEYTEA (喜茶) is a new-style tea drink brand that blends traditional Chinese tea culture with modern aesthetics, acclaimed for inventive teas and chic outlets. As of May 2023, it boasts 241 stores across China, concentrating on first and second-tier cities in the East and South. Moreover, the brand’s international growth is noteworthy, […]
The US bubble tea market predicted to grow the fastest: Tips for Chinese tea brands to localize
The global bubble tea market is expanding quickly. According to Fortune Business Insights, the size of the global bubble tea market reached US $2.29 billion in 2022. It also forecasts a Compound Annual Growth Rate (CAGR) of 7.5% from 2023 to 2030, expected to exceed $4.08bn in seven years. Another report by Facts & Factors […]