The US bubble tea market predicted to grow the fastest: Tips for Chinese tea brands to localize
The global bubble tea market is expanding quickly. According to Fortune Business Insights, the size of the global bubble tea market reached US $2.29 billion in 2022. It also forecasts a Compound Annual Growth Rate (CAGR) of 7.5% from 2023 to 2030, expected to exceed $4.08bn in seven years. Another report by Facts & Factors […]
The secret recipe of HEYTEA’s buzz in China and how it became a new-style tea pioneer
Founded in a small city in Guangdong in 2012, HEYTEA is a new style tea drink brand that is known for “cheese flavored top” made of thick, salty cream, along with its tasty toppings such as brown sugar tapioca pearls. HEYTEA mainly targets customers in first tier and second-tier cities, mostly in Eastern and Southern […]