“Why is coffee becoming cheaper and cheaper as it sells more”: Trending hashtag on Chinese social media
China’s coffee market is projected to reach a staggering RMB 1 trillion in 2025. This rapid growth, however, also comes with intensifying competition. In addition to well-known domestic coffee brands and international coffee chains, even tea-focused brands like Mixue Ice Cream & Tea (蜜雪冰城) have entered the coffee market with their own freshly ground coffee brand, Lucky […]