Chinese makeup brands: the triumph of homegrown makeup brands supported by the Guochao trend
In the multifaceted Chinese cosmetics market, the makeup segment occupies a significant share of the transactions. In 2023, the retail cosmetics industry in China reached RMB 414.2 billion (USD 57.53 billion) and a growth rate of 5.1%. Notably, Chinese makeup brands are progressively gaining ground, significantly increasing their share which doubled to 28% in 2022 […]
Marketing research: Maybelline in China
Maybelline was the invention of an American chemist, T.L.Williams, who named the product after his sister Mabel and the word Vaseline. In 1917, Maybelline Cake Mascara, the world’s first eye makeup, was born. Now, it has developed into a legendary global cosmetics industry pioneer. In over 90 countries and cities in the world, Maybelline has […]
Market report: Carslan in China
Carslan is a French cosmetics brand that enjoys a high reputation that embodies a sense of fashion, youth, and energy to its customers. Carslan introduced the brand from France into China in October, 2001. The company is split into six major sectors responsible for different duties: product development, quality control, logistics, color study, sales, and […]