The secrets to the 5 trillion CNY Chinese Gen Z market: Douyin and Guochao

China’s Gen Z consumers are still largely dependent on parents, yet they are some of the highest spenders in the country. At the same time, brands often underestimate the consumption ability of Chinese Generation Z because of their young age. According to the Chinese National Bureau of Statistics, the population size of Zoomers has reached 233 […]

Chinese Millennial’s Conspicuous Consumption

Daxue Consulting

The incredibly rapid economic growth, the cultural changes, and the social transformations occurred with the opening of the market have created a unique Chinese youth generation. Unlike previous generations in China, the so-called post-80s generation and those born in the 1990s, grew up during the booming years of double-digit growth, technological developments, and personal freedom. […]