Marketing to Gen-Z consumers in China | Daxue Consulting
The Luxury industry has shown great interest in Gen-Z consumers in China With the upgrade of living standards, Gen-Z consumers in China ’s ability to purchase luxury brands is increasing. In China’s first-tier cities such as Beijing and Shanghai, almost all major shopping malls are home to foreign luxury brands such as Prada, Louis Vuitton, […]
Chinese Millennial’s Conspicuous Consumption
The incredibly rapid economic growth, the cultural changes, and the social transformations occurred with the opening of the market have created a unique Chinese youth generation. Unlike previous generations in China, the so-called post-80s generation and those born in the 1990s, grew up during the booming years of double-digit growth, technological developments, and personal freedom. […]