Will the Rise of the Chinese Universities bring Chinese Millennials Back Home?
There has been a shift in the balance of scales of higher education from the West to the East. Asian universities increased from holding just 8 spots to 18 in 2015 on World University League tables published by the Times newspaper. Hong Kong, Japan, and Singapore are major contributors to this, as well China. In particular, Tsinghua and Peking Universities have […]
Chinese Millennial’s Conspicuous Consumption
The incredibly rapid economic growth, the cultural changes, and the social transformations occurred with the opening of the market have created a unique Chinese youth generation. Unlike previous generations in China, the so-called post-80s generation and those born in the 1990s, grew up during the booming years of double-digit growth, technological developments, and personal freedom. […]