From indoors to the great outdoors: The surging outdoor sports market in China
Chinese people have long favored indoor sports, such as badminton, table tennis and calisthenics. However, increasingly more are becoming more interested in outdoor sports. According to a survey report from Nanjing Metropolis Daily in 2022, 69% of the 1,033 respondents participate in outdoor sports on a regular basis. In the rapidly growing outdoor sports market in […]
Leisure Market In China: a changing Lifestyle
The following is a research on the leisure market in China. Economic development and social evolution have led to leisure activities becoming the necessities. The “need to escape” is enjoyed in different ways across cultures and is closely related to daily lifestyles, working life, and cultural patterns. As the Chinese society has experienced great changes over […]