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The outdoor sports market in China keeps growing after Covid

By the end of 2021, more than 400 million people participated in outdoor sports nationwide. After Covid, more and more Chinese people showed interest in outdoor activities including camping, cycling, and ultimate frisbee. According to a survey report from Nanjing Metropolis Daily in 2022 (N=1,033), 69.32% of the respondents participated in outdoor sports at least […]

Leisure Market In China: a changing Lifestyle

Leisure market in China

The following is a research on the leisure market in China. Economic development and social evolution have led to leisure activities becoming the necessities. The “need to escape” is enjoyed in different ways across cultures and is closely related to daily lifestyles, working life, and cultural patterns. As the Chinese society has experienced great changes over […]