Aldi in China: Riding the wave of consumption downgrade
Aldi’s strategic positioning in China In China’s fiercely competitive retail landscape, international giants like Carrefour and Tesco have struggled to gain traction. Yet, the German discount supermarket chain Aldi has defied the odds and carved out a successful niche in China. The chain achieved RMB 2 billion in sales in 2024, a 100% increase year-on-year. […]