The crackdown on plastic surgery ads in China: Balancing the beauty economy with surgery scandals and deaths
In September 2021, Chinese state media called for stricter regulations on plastic surgery ads in China, mentioning its excessive pervasiveness and false claims. In the last decade, China’s aesthetic medicine experienced a period of steady growth, driven by rising consumer disposable income, enhanced consumer awareness and the emergence of hedonic values. Chinese aesthetic medicine market […]
China reacts to the death of former French President Jacques Chirac | Daxue Consulting
On Thursday, Sep 26th, the former French President Jacques Chirac passed away in Paris at the age of 86. His influence was felt across France as thousands of French people, despite harsh weather condition, queued in Paris on Sep 29th to pay their last tribute after the funeral. Jacques Chirac, center-right socialist politician, served as […]
The Wandering Earth movie: Chinese science fiction film with the core of local cultural value | Daxue Consulting
The Wandering Earth adapted from the novel by Liu Cixin, represented the first Chinese hard-core science fiction masterpiece. The Wandering Earth achieved excellent box office success, reaching 187 million yuan within the first 24 hours of its premiere on February 5th 2019. The film is based on the unique national feelings of the Chinese people […]
Game of Thrones in China: What do Chinese fans think about season 8? | Daxue Consulting
Game of Thrones is a hit American fantasy drama television series. The eight season show premiered on HBO in the United States in April 2011, and will conclude in May 2019. In 2014 Chinese tech giant Tencent obtained exclusive rights to stream the show online for Chinese netizens. In January 2019, Game of Thrones had […]
What do Chinese Netizens say about Easter?|Daxue Consulting
This year’s Easter was on April 21st, 2019, and while it is not traditionally a holiday celebrated in China, it seems that Chinese netizens have taken an interest in the holiday as well. Easter is a Christian holiday, making it mostly celebrated in the Americas and Europe. The date is determined by the Sunday after […]
D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting
The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频，a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]
The importance of Social Media in China
To get more insights about China, contact us at dx@daxueconsulting.com China is known for its restrictions in related to the Internet and social media platforms. From an outside perspective, one may think Chinese people do not use social media on a daily basis. However, the opposite is true, China is a country where the Internet […]