How emerging-tier city consumers drive growth in China’s coffee market
Despite having only truly begun in the 1980s, China’s coffee market has expanded rapidly over the course of the past two decades, thanks to a combination of government investment and a shift in consumer behavior. Coffee is no longer a drink for the “elites” or for white-collar workers, but a daily lifestyle beverage increasingly integrated […]
The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes
Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]
Coffee shop in China
China has never been a country with a strong market of drinking coffee. The annual consumption of coffee per capita is as little as 4 cups in China, while the United States is the world’s largest coffee market in terms of total consumption with 441 cups yearly, valuing US$30 billion yearly. However, China’s coffee market […]