Has China’s coffee market already reached its full potential?

the coffee market in China

In a country culturally and historically attached to tea, the consumption of coffee in China is a relatively recent phenomenon. Developing similarly to the Japanese coffee market, the Chinese coffee market only started to develop in the late 80’s and early 90’s with foreign imports. Notably, Nestlé entered the Chinese coffee market in 1989 and […]

Coffee shop in China

Starbuck China

China has never been a country with a strong market of drinking coffee. The annual consumption of coffee per capita is as little as 4 cups in China, while the United States is the world’s largest coffee market in terms of total consumption with 441 cups yearly, valuing US$30 billion yearly. However, China’s coffee market […]