Coffee market in China: From urban cafes to rural tourism destinations
Chinese consumers are drinking coffee more regularly. According to a 2025 iiMedia survey, 36% of respondents drink coffee four to six times a week, while 29% drink it every day. This is particularly the case among the younger generations and urban professionals. While drinking coffee while studying or working is the main occasion in China’s […]
The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes
Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]
Coffee shop in China
China has never been a country with a strong market of drinking coffee. The annual consumption of coffee per capita is as little as 4 cups in China, while the United States is the world’s largest coffee market in terms of total consumption with 441 cups yearly, valuing US$30 billion yearly. However, China’s coffee market […]