How emerging-tier city consumers drive growth in China’s coffee market
Despite having only truly begun in the 1980s, China’s coffee market has expanded rapidly over the course of the past two decades, thanks to a combination of government investment and a shift in consumer behavior. Coffee is no longer a drink for the “elites” or for white-collar workers, but a daily lifestyle beverage increasingly integrated […]
China’s food & beverage industry white paper
The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]
“Hangzhou people don’t drink instant coffee anymore?”: Trending hashtag on Chinese social media
In recent years, China has seen an increasing demand for coffee, mostly among white-collar workers aged 20 to 40 years old who have developed an appetite for it, according to Deloitte’s report. Although the freshly brewed coffee industry is booming in China, instant coffee is becoming increasingly unpopular in some regions of China. Hangzhou’s coffee culture […]
Coffee Shops Industry in China: What it takes to be successful among fierce competitions?
To know more about the Coffee Shops Industry in China, contact us at dx@daxueconsulting.com The word coffee (咖啡) comes from “Kahve” meaning power and passion – the key drivers of coffee culture in China and around the world. Coffee consumption is a hot trend worldwide and is becoming an essential for many consumers. Countries such […]
Starbucks Coffee in China: A Rising Addiction
Starbucks Coffee (In Chinese: 星巴克) launched into the Chinese market for the first time in January 1999, thus opening its first store in China World Trade Building, in Beijing. In a country where tea is as the first most popular drink besides water, Starbuck was given for objective to transform 1.3 billion tea drinkers to […]