Has China’s coffee market already reached its full potential?
In a country culturally and historically attached to tea, the consumption of coffee in China is a relatively recent phenomenon. Developing similarly to the Japanese coffee market, the Chinese coffee market only started to develop in the late 80’s and early 90’s with foreign imports. Notably, Nestlé entered the Chinese coffee market in 1989 and […]
The Coffee Market in China: How Luckin Coffee is capturing the lion’s share of the market | Daxue Consulting
The Coffee Market in China On January 3 of 2019, the CEO of Luckin Coffee, Qian Zhiya, spoke at a briefing about grand ambitions to open an additional 2,500 outlets this year, bringing the company’s total number of outlets to 4,500 by the end of 2019. This means Luckin is on track to surpass Starbucks […]
Coffee Shops Industry in China: What it takes to be successful among fierce competitions?
To know more about the Coffee Shops Industry in China, contact us at dx@daxueconsulting.com The word coffee (咖啡) comes from “Kahve” meaning power and passion – the key drivers of coffee culture in China and around the world. Coffee consumption is a hot trend worldwide and is becoming an essential for many consumers. Countries such […]
Starbucks Coffee in China: A Rising Addiction
Starbucks Coffee (In Chinese: 星巴克) launched into the Chinese market for the first time in January 1999, thus opening its first store in China World Trade Building, in Beijing. In a country where tea is as the first most popular drink besides water, Starbuck was given for objective to transform 1.3 billion tea drinkers to […]