The Coffee Market in China: How Luckin Coffee is capturing the lion’s share of the market | Daxue Consulting
The Coffee Market in China On January 3 of 2019, the CEO of Luckin Coffee, Qian Zhiya, spoke at a briefing about grand ambitions to open an additional 2,500 outlets this year, bringing the company’s total number of outlets to 4,500 by the end of 2019. This means Luckin is on track to surpass Starbucks […]
Coffee shop implantation in Shanghai
China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […]
Coffee shop in China
China has never been a country with a strong market of drinking coffee. The annual consumption of coffee per capita is as little as 4 cups in China, while the United States is the world’s largest coffee market in terms of total consumption with 441 cups yearly, valuing US$30 billion yearly. However, China’s coffee market […]