Chinese Travel Shoppers 2022 Whitepaper Download
We have collaborated with iClick Interactive, a leading enterprise and marketing cloud platform in China in releasing a Chinese Travel Shoppers 2022 Whitepaper. Click to download the Chinese Travel Shoppers 2022 Whitepaper The whitepaper provides an overview of the travel retail market in China, with a spotlight on Hainan, as well as a macro-view of […]
May 2021 named “national consumption month” dedicated to boosting China’s post-COVID consumption recovery
While China is one of the nations that were able to recover the quickest from the pandemic, the Chinese economy still has largely suffered from the supply chain disruptions, regional lockdowns and a drop of international demand caused by the pandemic. Some sectors were mostly unscathed by the pandemic, retail in China was not one […]
Marketing research: Haagen-Dazs in china
In 1921, Reuben Mattus invented a type of ice cream made of pure natural materials and formally named it Haagen-Dazs in 1961 when brought the product to the American market. In 1983, Haagen-Dazs made its first attempt to enter the Singapore and Hong Kong market after having successfully spread its product all over the world. […]