May 2021 named “national consumption month” dedicated to boosting China’s post-COVID consumption recovery
While China is one of the nations that were able to recover the quickest from the pandemic, the Chinese economy still has largely suffered from the supply chain disruptions, regional lockdowns and a drop of international demand caused by the pandemic. Some sectors were mostly unscathed by the pandemic, retail in China was not one […]
Biting into the chocolate market in China
The chocolate market in China consists of all chocolate-based products, including but not limited to boxed chocolate, chocolate candy bars, and chocolate flavors. Supermarkets and grocery stores are the two main retail channels of chocolate products in China. Online retail and specialty retail have both displayed strong growth as the distribution channels of chocolate products […]
Marketing research: Haagen-Dazs in china
In 1921, Reuben Mattus invented a type of ice cream made of pure natural materials and formally named it Haagen-Dazs in 1961 when brought the product to the American market. In 1983, Haagen-Dazs made its first attempt to enter the Singapore and Hong Kong market after having successfully spread its product all over the world. […]