Posts Tagged "consumption"

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Marketing research: Haagen-Dazs in china
06Dec

Marketing research: Haagen-Dazs in china

In 1921, Reuben Mattus invented a type of ice cream made of pure natural materials and formally named it Haagen-Dazs in 1961 when brought the product to the American market. In 1983, Haagen-Dazs made its first attempt to enter the Singapore and Hong Kong market after having successfully spread its product all over the world. […]

16Jul

Chocolate market in China

  China is now the world’s 2nd largest sugar and chocolate consumption country with high purchasing power. There’s no doubt that giant multinational corporations, including the biggest chocolate manufacturer Mars Group, will pay intensive attention to Chinese market. Overall comprehensive market research and strategy, accurate positioning, superior distribution channels attribute to its expansion and market […]

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