2024 Double 11 festival: The record returns behind the “record” GMV
In 2009, Chinese multinational technology company Alibaba launched Double 11, or Single’s Day. Originally an “anti-Valentine’s Day” day for singles and a strategic sales event to boost online shopping, it grew into a massive shopping festival for everyone. It revolutionized e-commerce with innovative promotion formats, such as live-streaming, AR/VR shopping, and the integration of AI. […]
Li Jiaqi’s pre-double eleven strategies that solve consumer headaches and generated over 10 billion yuan in sales
As Double-Eleven continues to grow, this Chinese version of Black Friday is no longer limited to November 11th and is expanding to take up more real-estate on the calendar. The pre-orders of “Double-Eleven” started as early as October 20th this year as Taobao has adopted a new “deposit-payment” mechanism. In this year’s “battle” to get […]
The Success Of Online selling in China
Nowadays, Online selling in China is booming and it is becoming increasingly popular for people to do some online shopping. They surf on taobao.com and jd.com instead of amazon.com or eBay.com. In fact, eBay has attempted to convert some Chinese consumers but it still has a relatively low impact. Chinese sellers and buyers both prefer […]