DJI in China: from a small drone to a tech tycoon


The drone “empire” of DJI began in the dormitory of college student Wang Tao in 2006. As the founder of DJI, Wang Tao has been obsessed with studying Unmanned Aerial Vehicles (UAVs) all his life. After graduating from Hong Kong University of Science and Technology, he was determined to pursue his dream of moving DJI […]

Light shows and drone advertising in China: The new era of offline advertising

In the past four years, the outdoor high-tech advertising market in China has grown at a compound annual growth rate of 18.2%, reaching 45.6 billion yuan in 2020. The development of technology, an increase in advertising space and forms, and audience contributed to the promotion of new advertising in China. New advertising is high tech […]

Impactful innovations in China that could be world game changers

Daxue consulting-innovation in China-Chinese civil drone

What innovations in China will change the world’s game and how? Mobile payment and the online to offline (O2O) model, as well as the introduction of several sharing apps like Mobike (摩拜单车), can be world game changers. But also innovations in China in quantum physics, supercomputing and Artificial Intelligence (AI) are affecting the world. The […]

Drones Market in China Has Room to Soar

Drones market in China

See how Daxue Consulting can help you and your brand Drones Market in China The Chinese government is not only committed to investing heavily in technological innovations but also to integrating them into the Chinese economy. This is readily seen with respect to drones. China’s drone industry is expected to exceed $11 billion by 2025. […]