eSports in China attract more female fans and boast a warmer audience than in the US
E-sports are rapidly growing and are becoming a very lucrative sector as it is expected to generate 1.38 billion USD in revenues by the end of 2022. With China accounting for nearly a third of worldwide eSport revenues, it has attracted a lot of interest from the business world. In this article, we will analyze […]
Changes in Chinese consumer demand during the Coronavirus
What does China need more of? We observed Chinese consumption during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. Given the number of people self-quarantined in their homes, those that frequented physical stores, gyms, and workplaces, are now trying out virtual offerings. Newcomers such as […]
An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]