The China International Import Expo 2021: Sustainability, health and winter sports highlighted for future development
The 4th edition of the China International Import Expo (CIIE) in Shanghai ended on November 10th. Similar to past years, the Expo acted as a sounding board for reiterating China’s commitment to open up its domestic market to the world economy. President Xi Jinping announced for the first time its intention to hold an import […]
8 steps for foreign brands to leverage Chinese trade fairs and exhibitions
Chinese trade fairs and exhibitions are the most valuable link for foreign brands to expand their network. Many foreign brands in China must rely on local forces to be successful, cooperating with Chinese companies. On the other hands, Chinese trade fairs and exhibitions are an excellent opportunity for domestic companies to “benchmark” with the world’s first-class […]
Food Exhibition in China
Food Exhibition in China Food is traditionally an important part of Chinese culture. Middle class families usually have 4-5 different meals for lunch and 7-9 for dinner, so each member can taste the whole range of dishes. This love and interest for food and the fast growing economy of China lead to increasing number of […]