Chinese makeup brands: the triumph of homegrown makeup brands supported by the Guochao trend
In the multifaceted Chinese cosmetics market, the makeup segment occupies a significant share of the transactions. In 2023, the retail cosmetics industry in China reached RMB 414.2 billion (USD 57.53 billion) and a growth rate of 5.1%. Notably, Chinese makeup brands are progressively gaining ground, significantly increasing their share which doubled to 28% in 2022 […]
“Are you willing to pay a premium for the sentiment of patriotism towards domestic products?”: Trending hashtag on Chinese social media
On September 10th, during a live-streaming event, China’s top beauty influencer Li Jiaqi promoted a 79 RMB eyebrow pencil by domestic cosmetics brand Florasis (花西子). However, one netizen commented that the product had become more expensive recently. In response to this, Li advised them to reflect on themselves. He further questioned them if their salaries […]
C-beauty in the West: How Chinese beauty brands like Florasis reach the global market
In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]