Is the football market in China reaching Xi’s aspirations?
In 2011, then Chinese vice president and lifelong football fan, Xi Jinping announced his 3 world cups dream. That being for China to host, qualify for, and eventually win a World Cup. Fast forward a few years, Xi is now the president of the country and Chinese authorities have set their sights on becoming a global football […]
American football in China
American football in China Starting from scratch in China China might not be the market that most sports fans associate with American football. The game is seen as very complex by Chinese fans and kids don’t play it in China. Moreover, the term ‘football’ here mostly equals to European soccer. Still, there are great opportunities […]