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How German brands conquer China’s market with trustability, sustainability and innovation

german brands in china

Since establishing diplomatic relations in 1972, China and Germany have maintained a significant economic partnership. By 2016, China had become Germany’s largest trade partner in Asia, with bilateral trade reaching nearly EUR 300 billion. However, recent strains in the relationship have emerged, influenced by Russia’s actions in Ukraine, China’s deepening ties with Moscow, and heightened […]

A peek into Chinese views of other countries | Daxue Consulting

chinese stereotypes of other countries

Why do Chinese People wear Masks and drink hot Water?   Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]

Market research: German companies in China

The German economy is the leader of the European economy; the successful companies and the abundant capital establish Germany as a stable foundation of international investment. Since the reform and opening policy, German companies have achieved a lot. By 2011, the number of German companies in China reached 7000 and the amount of investment exceeded […]