Harbin Beer’s secret to increasing their female consumer base: Leveraging the idol economy
At a time when China’s idol economy has an unprecedented influence on young consumers, Harbin Beer has successfully attracted the attention of the fan circle and set itself apart from other brands that use celebrities as their endorsers. Harbin Beer is one of the oldest beer-brewing companies in China. Zhang Yixing is a Chinese idol […]
Harbin Beer in China
Harbin Beer: Chinese beer expert Being founded by Polish businessman Jan Wróblewski in 1900, Harbin Brewery Group Ltd is one of the eldest beer companies in China. After the foundation of the PRC, Harbin beer got some governmental financial aid, and became one of the beer giants in northeast China. In 2004, Harbin Brewery was […]