Bottled wellness: How healthy drinks in China became a leading category
Healthy drinks in China have been booming as consumers shift from sugary, high-fat options to natural, simple-ingredient beverages, driving strong segment growth. Data shows that in 2024, China’s overall beverage sales grew 7.8%, but healthier categories outpaced this. For instance, the ready-to-drink (RTD) teas jumped 16.6% year-on-year, and functional beverages rose 12.1%, even as traditional […]