How Gen Z and Millennials celebrate Christmas in China
Christmas may not be a public holiday in China, but many young people still celebrate it. They go shopping, buy gifts for their friends and romantic partners, and enjoy nighttime meals. For many, Christmas evokes images of fairy tale elements, such as Christmas trees, Santa Claus, and stockings. It is also an opportunity for businesses […]
China’s hotel market: Demand is back, with more hotel chains
Since 2024, China’s hotel market’s post-pandemic recovery-driven growth has come to a complete end, with the country returning to pre-2020 market levels. Demand remains strong, but revenue growth stagnates China’s hotel demand has largely recovered, but revenue growth has stagnated. Domestic trips grew 16% year-on-year in 2024, and nationwide occupancy returned to around 65–70%, close […]