Innovation, health-awareness, and aesthetics are of the key concepts defining today’s Chinese kitchen appliances market
Before talking about Chinese kitchen appliances, it is worth tracing identifying what kitchens mean today for Chinese consumers. For Chinese people, food is an integral part of daily life. Eating together and enjoying good food are considered to bring harmony and connections to family and relationships in China. Consequently, as an area where food is […]
The decoration market in China: A competitive market reaching maturity
The Chinese decoration market includes two sectors, the building materials market and the home-decorating market. The market as a whole is experiencing rapid growth due to increase of government investments and improvement of general living standards. It is extremely competitive as there is a large amount of small and mid-sized firms within the decoration market […]
Eco-friendly Household Products in China
With the increased of environmental awareness of Chinese consumers and with the Chinese government’s environmental policy support, household products market demand for environmentally friendly products increases at the same time. Household products in China with the concept of environmental protection and creative packaging will be the main trend of the market. Compared to foreign relatively […]