China’s baby formula market: Structured recovery and shifting consumer demographic
China’s baby formula market has faced several challenges over the past two decades, leading to a decline in consumer trust. One of the most significant incidents that shook the industry occurred in 2008. Melamine was found in contaminated baby formula products. The toxin was identified in a Chinese brand. However, it rippled across the industry. […]
Infant Formula and the Chinese market
In 2013 China is the global leading country with 12, 93 US$ MN and still has enormous market growth. In 2016 Chinese infant formula market supposed to gain up to 20.72 US$ MN. Still the infant formula market has to struggle with many challenges a triggered by a series of food safety scandals. First in […]