Shifting demographics and safety regulations: China’s baby formula market at a crossroads
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China’s baby formula market has faced several challenges over the past two decades, leading to a decline in consumer trust. One of the most significant incidents that rocked the industry occurred in 2008, when melamine was found in contaminated baby formula products. Because the toxin was identified in a Chinese brand, the situation scared families […]
Infant Formula and the Chinese market
In 2013 China is the global leading country with 12, 93 US$ MN and still has enormous market growth. In 2016 Chinese infant formula market supposed to gain up to 20.72 US$ MN. Still the infant formula market has to struggle with many challenges a triggered by a series of food safety scandals. First in […]