Saizeriya in China: how a Japanese chain of Italian food turned into a cult favorite
It has been roughly twenty years since the opening of Saizeriya’s (萨莉亚) very first restaurant in Shanghai in June 2003. By the end of 2021, the Japanese franchise has grown to a total number of over 1,553 outlets across the globe and more than 362 outlets in Mainland China, making it one of the most […]
A peek into Chinese views of other countries | Daxue Consulting
Why do Chinese People wear Masks and drink hot Water? Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]
[Podcast] China Paradigm 44: How to leverage offline to online communication in China
Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]