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online communication in China

[Podcast] China Paradigm 44: How to leverage offline to online communication in China

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall.

Highlights of this episode include:

  • Origins of Carlo’s speech that went viral through Weibo
  • What you have to do as a KOL after going viral
  • Opportunity from gaining fame/going viral in China
  • Italian Trade Agency’s online campaigning
  • Leveraging interaction offline to online
  • Handling the identity of a nation during promotions

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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