Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with Matthieu David-Experton about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall.
Highlights of this episode include:
- Origins of Carlo’s speech that went viral through Weibo
- What you have to do as a KOL after going viral
- Opportunity from gaining fame/going viral in China
- Italian Trade Agency’s online campaigning
- Leveraging interaction offline to online
- Handling the identity of a nation during promotions
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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