Posts Tagged "KOL marketing"

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Perfect Diary case study: How this Chinese makeup brand got to the top
07Mar

Perfect Diary case study: How this Chinese makeup brand got to the top

The c-beauty brand Perfect Diary is one of the first Chinese cosmetics brands to go global. The rise of this Chinese cosmetics brand started on its home soil of China, using the strategies of KOL marketing, co-branding, and private traffic. This Perfect Diary case study dissects how the brand became so popular so fast. Since […]

Genki Forest: a Chinese soft drink brand planning to tackle Coca-Cola
28Dec

Genki Forest: a Chinese soft drink brand planning to tackle Coca-Cola

Genki Forest is a new innovative soft drink brand with main product lines in sparking water and instant tea. Established in 2016 and already widely known by 2020, the Chinese soft drink brand is growing by leaps. According to Xinhua News Agency, the monthly sales of Genki Forest was 260 million in May 2020, which is […]

Marketing strategies of foreign cosmetics brands in China
04Aug

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

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