Posts Tagged "KOL marketing"

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Marketing strategies of foreign cosmetics brands in China
04Aug

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting
20Jun

Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting

Skincare market in China overview The skincare market in China sales volume reached 26.5$ billion, representing 50% of the total cosmetic market’s sales revenues in 2017 – twice as much as the world average. Skincare products in China are seen as essentials among Chinese women, and increasingly more so among men. In 2017, the sales […]

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19
28May

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19

Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]

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