Comparing foreign vs. domestic brand approaches to cosmetics marketing in China

cosmetics marketing in China foreign vs domestic brands

Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands marketing in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

Skin and immunity concerns drive the Vitamin market in China

Vitamin and health supplements market in China

The size of the vitamin and health supplements market shows an upward trend. The most popular items of the vitamin market in China are  vitamins E, C and A. Although most Chinese brands are trusted in vitamins and health supplements market because of their long history, Australian Brands, like Swisse, are also very popular. COVID-19 […]

Apply the Kardashians marketing tactics in China

Kardashians in China

In 2020, the Kardashians’ fame in China has hit a new high.  No matter how you feel about them, you cannot deny their success: the empire of Kim Kardashian worth $350 million and Kylie Jenner’s worth $900 million. This is mainly thanks to the Kardashians marketing genius, which is also trending in the Chinese market. […]

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19

Bilibili beyond COVID-19

Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]

The short video market in China: Embodying the fast pace of modern lifestyle

live stream video market in China

The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]

Daxue Talks 43: Effective B2B strategies to enter China’s market

B2B strategies to enter China

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the trends for B2B marketing in China and the effective B2B strategies to enter China’s market. From this episode, you will learn about the relevance of KOLs for the B2B sector, the B2B O2O strategies and the marketing formats that B2B companies should […]