In this episode, Olivier Verot, a digital marketing specialist in China, discusses the trends for B2B marketing in China and the effective B2B strategies to enter China’s market. From this episode, you will learn about the relevance of KOLs for the B2B sector, the B2B O2O strategies and the marketing formats that B2B companies should adopt.
- 0:21 Have you witnessed any B2B O2O strategies that connect both offline and online?
- 3:23 Is KOL marketing big in B2B businesses?
- 5:13 What kind of formats need to be developed by B2B companies in order to enter the Chinese market by format we would like to investigate?
Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.