Posts Tagged "KOL in China"

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Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting
20Jun

Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting

Skincare market in China overview The skincare market in China sales volume reached 26.5$ billion, representing 50% of the total cosmetic market’s sales revenues in 2017 – twice as much as the world average. Skincare products in China are seen as essentials among Chinese women, and increasingly more so among men. In 2017, the sales […]

Daxue Talks 43: Effective B2B strategies to enter China’s market
18Mar

Daxue Talks 43: Effective B2B strategies to enter China’s market

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the trends for B2B marketing in China and the effective B2B strategies to enter China’s market. From this episode, you will learn about the relevance of KOLs for the B2B sector, the B2B O2O strategies and the marketing formats that B2B companies should […]

Daxue Talks transcript #9: Working with KOLs on Douyin
15Nov

Daxue Talks transcript #9: Working with KOLs on Douyin

Find here the Daxue Talks episode 9. From the talk with Fabian learn in 2-5 minutes how to work with KOLs on Douyin. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the same time we […]

Daxue Talks 9: Leverage Douyin to reach gen Z
06Nov

Daxue Talks 9: Leverage Douyin to reach gen Z

Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting
10Jul

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting

Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was  considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]

[Podcast] China Paradigm 44: How to leverage offline to online communication in China
09Jun

[Podcast] China Paradigm 44: How to leverage offline to online communication in China

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]

Podcast transcript #26: Understanding the search in China with a digital expert
07Jun

Podcast transcript #26: Understanding the search in China with a digital expert

Find here the China paradigm episode 26. Learn more about Olivier Verot story in China and find all the details and additional links below. Full transcript below: Matthieu David:   Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigms, and today, we have Olivier Verot. You have […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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