[Podcast] China Paradigm 44: How to leverage offline to online communication in China
Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]
Podcast transcript #26: Understanding the search in China with a digital expert
Find here the China paradigm episode 26. Learn more about Olivier Verot story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigms, and today, we have Olivier Verot. You have […]
Podcast transcript #24: Confessions of a foreign KOL in China
Find here the China paradigm episode 24. Learn more about Lauren Hallanan’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. This is Matthieu David, the founder of Daxue Consulting, and this China business podcast, China Paradigm. Today, I am with Lauren Hallanan, VP of […]
Podcast transcript #19: Behind the scenes of Key Opinion Leaders in China
Find here the China paradigm episode 19. Learn more about Elijah Whaley’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China paradigms and today I am extremely happy to welcome […]
Podcast transcript #12: Social media landscape in China: Using each channel smartly
Find here the full transcript of China paradigm episode 12. Learn more about Jenny Chen’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S SOCIAL MEDIA LANDSCAPE BY LISTENING TO THIS PODCAST Matthieu David: Today, I’m with Jenny Chen from WalkTheChat for this new episode of our […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
[Podcast] China paradigm #19: How to leverage KOLs in China
China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]
How can international brands successfully use Live-Stream Shopping to advertise in China?
Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]
Entering the Age of Social Media in China: How to take advantage of it?
To know more about the Social Media in China, contact us at dx@daxueconsulting.com Social media listening or monitoring is the process of identifying and assessing what is being said about a company, individual, project or brand on the different social media channels. It is used in order to gain insights on customers’ online behavior. From […]