Matthieu David interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can better understand KOLs and KOL marketing to provide vaulable content to Chinese consumers. To put it simply, Elijah Whaley and his company PARKLU are the KOLs of KOL marketing in China!
China paradigm is a China business podcast is sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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