Posts Tagged "Influencer marketing"

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Influencer marketing in the West: What Chinese brands should know
08Apr

Influencer marketing in the West: What Chinese brands should know

This article sharing strategies for influencer marketing in the west is a part of our 7 Continents initiative where we use market research and consulting to help Chinese brands western market strategies. Learn more about our services for Chinese brands on our 7 Continents page. According to the State of Influencer Marketing 2021 report from […]

How to do KOL marketing in China | Daxue Consulting
03Apr

How to do KOL marketing in China | Daxue Consulting

China’s Internet market is becoming more mature while user numbers are increasing. In 2018, out of a population of 1.39 billion, China had 820 million Internet users, approximately 59 percent of the population. According to China official data, 27 percent of internet users are rural users, showing an increase of 1 percent compared to 2017. […]

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