Ultimate guide to KOL marketing in China: What is a KOL and how to unravel their enormous potential
In June 2022, out of a population of 1.41 billion, China had 1.05 billion Internet users, accounting for around 74% of the population, thus recording an increase of 3.8% compared to 2021. Moreover, according to CNNIC, netizens spend an average of 29.5 hours per week online, and 99.6% of them use their mobile to surf […]
AYAYI: The first metahuman in China has already made an “offline appearance” at Guerlain’s event
The first metahuman AYAYI (super realistic digital human) was created by RM Inc. (燃麦科技) earlier this year. AYAYI made her first appearance on Red on May 20th, 2021, the Chinese version of Valentine’s Day. As of July 1st, AYAYI’s first笔记 (note) launched on Red has won 95,000+ likes, 13,000+ favorites, and 2+ million reads. All […]
Influencer marketing in the West: What Chinese brands should know
This article sharing strategies for influencer marketing in the west is a part of our 7 Continents initiative where we use market research and consulting to help Chinese brands western market strategies. Learn more about our services for Chinese brands on our 7 Continents page. According to the State of Influencer Marketing 2021 report from […]
Chinese KOLs vs. Western Influencers: How does an instagram post compare to a minute of livestreaming?
KOL marketing spans across PR (public relations), social media and content marketing. Both KOLs in China and influencers of western countries are playing a very crucial role in public relations and marketing. The differences between Chinese KOLs and western influencers reflects the different perspectives of aesthetics, entertainment, and social media preferences of two cultures. So […]
Apply the Kardashians marketing tactics in China
In 2020, the Kardashians’ fame in China has hit a new high. No matter how you feel about them, you cannot deny their success: the empire of Kim Kardashian worth $350 million and Kylie Jenner’s worth $900 million. This is mainly thanks to the Kardashians marketing genius, which is also trending in the Chinese market. […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
Podcast transcript #19: Behind the scenes of Key Opinion Leaders in China
Find here the China paradigm episode 19. Learn more about Elijah Whaley’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China paradigms and today I am extremely happy to welcome […]
[Podcast] China paradigm #28: Using thought leadership and social media to accelerate your business in China
China Paradigm interviews Ashley Galina Dudarenok, founder of Alarice and ChoZan, in this episode of China Paradigm, covering a wide range of topics like leadership and social media in China, important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include: How Ashley started her […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]