Chinese KOLs vs. Western Influencers: How does an instagram post compare to a minute of livestreaming?
KOL marketing spans across PR (public relations), social media and content marketing. Both KOLs in China and influencers of western countries are playing a very crucial role in public relations and marketing. The differences between Chinese KOLs and western influencers reflects the different perspectives of aesthetics, entertainment, and social media preferences of two cultures. So […]