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China marketing podcast - China paradigm 28

[Podcast] China paradigm #28: Using thought leadership and social media to accelerate your business in China

China Paradigm interviews Ashley Galina Dudarenok, founder of Alarice and ChoZan, in this episode of China Paradigm, covering a wide range of topics like leadership and social media in China, important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include:

  • How Ashley started her companies in Hong Kong
  • How she became a thought leader with the help of a personal coach
  • Recommendations on how to write a book
  • Which social media platforms she has found the most useful for becoming an influential thought leader
  • Why social media is especially important in China
  • Misconceptions of foreign companies entering China
  • China’s way of CRM and how to navigate it
  • Why retailtainment is the new way of retail, and how to be playful to attract Chinese consumers
  • Why Weibo is not dead

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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