Posts Tagged "Social media in China"

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The CRM market in China is maturing during a time when social media is king
16Feb

The CRM market in China is maturing during a time when social media is king

Consumer Relationship Management (CRM) systems are widely used to interconnect customer and client data to better operate companies. This concept was first introduced to China in early 2001 after China entered into the World Trade Organization. Nowadays, with the development of the internet and the rise of social media, more and more Chinese entrepreneurs are […]

WeChat mini-programs 2020: What your brand should know about this daily-life essential
23Sep

WeChat mini-programs 2020: What your brand should know about this daily-life essential

WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for […]

Daxue Talks transcript #85: All about SEO strategies on LinkedIn
14Sep

Daxue Talks transcript #85: All about SEO strategies on LinkedIn

Find here Daxue Talks 85. In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, about SEO strategies on LinkedIn. In the face of competitors, what can companies do on LinkedIn to increase exposure? Full transcript below: What can you share […]

Daxue Talks 85: Taking advantage of SEO on LinkedIn in China
14Sep

Daxue Talks 85: Taking advantage of SEO on LinkedIn in China

In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, how to optimize a LinkedIn profile through SEO. They tell us what companies can do to take an advantage of SEO on LinkedIn in China and increase exposure in the face […]

Daxue Talks transcript #84: Content marketing on LinkedIn
14Sep

Daxue Talks transcript #84: Content marketing on LinkedIn

Content marketing on LinkedIn Find here Daxue Talks 84. Our guest Julien Sicard, who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful tools they can use to extend content reach on LinkedIn. In an era where netizens have limited attention spans, […]

Daxue Talks 84: The best way for companies to optimize the content on LinkedIn
14Sep

Daxue Talks 84: The best way for companies to optimize the content on LinkedIn

Optimize the content on LinkedIn In an era where netizens have limited attention spans, how should companies leverage LinkedIn to demonstrate expertise? Our guest Julien Sicard, co-president of LinkedIn Local Asia (Shanghai) who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful […]

Daxue Talks transcript #82: Can you access LinkedIn behind the firewall in China?
14Sep

Daxue Talks transcript #82: Can you access LinkedIn behind the firewall in China?

Linkedin features in China Find here Daxue Talks 82. In this China business vlog, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) provide their insights on censorship in China and how top HR and headhunters utilize LinkedIn, one of the very few western social network platforms accessible in the local market. Full transcript […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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