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Kuaishou is much more than just another Douyin

Kuaishou, a massive short-video app that has already gone public, might not be widely recognized beyond China, unlike Douyin. For foreign investors, it could be perceived as just another Chinese tech unicorn that has undergone an IPO. Among Chinese urban dwellers, however, the app is often labeled as a 土tu (tacky) app, known for its […]

Chinese Valentine’s Day: decoding how brands craft Qixi campaigns


The Qixi Festival  (七夕), also known as the “Double Seventh Festival” or Chinese Valentine’s Day, is a celebration deeply rooted in Chinese culture. It occurs on the seventh day of the seventh lunar month. This year, it was on the 22nd of August. The festival originates from the legend of the Cowherd and Weaver Girl […]

“Why is Gardasil 9 so popular now”: Trending hashtag on Chinese social media

Gardasil 9

The HPV (Human papillomavirus) vaccines (人类乳头瘤病毒疫苗) prove to be effective in preventing HPV infections. It also reduces the risks of cervical cancer, anal cancer, vaginal cancer, and so forth. Among these, cervical cancer is the 4th most common cancer among women. By 2022, 125 countries have included HPV vaccines in their national routine for girls […]